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Cover: Giovanni Bianco


Modem Accessories Spring-Summer 2012

Cover by Giovanni Bianco

This season for the cover we have given “carte blanche” to Giovanni Bianco, Art Director. ’Giovanni Bianco GB65’.
Since 1994, Creative Director Giovanni Bianco has dedicated his work to the world of fashion, luxury and entertainment.
During his long career, he has collaborated with photographer Steven Klein on celebrity editorials for Vogue Italia and L’Uomo Vogue. He has also worked extensively with famous photographers such as Steven Meisel, Mert Alas and Marcus Piggott, David Sims, Inez van Lamsweerde and Vinoodh Matadin, Craig McDean...
Prior to opening his studio in New York, Giovanni Bianco operated from Milan and São Paulo.
In the United States he has collaborated extensively with Madonna, providing the creative direction for two albums, tour collateral materials and three books.

He is currently working with Ermenegildo Zegna, creating the advertising for all lines under the Zegna label and continues his collaborations with Miu Miu, Dsquared and ‘S MaxMara advertising campaigns. In 2011 Versace brought Giovanni Bianco on board for its F/W campaign shot by Mert Alas and Marcus Piggott beginning a new era for the brand.
Additionally he is consulting and rebranding Ports 1961.

Depuis 1994, Giovanni Bianco, directeur artistique, met son travail au service de l’univers de la mode, du luxe et de l’évènementiel. Pendant plusieurs années il a collaboré avec le photographe Steven Klein sur des éditoriaux pour Vogue Italia et L’Uomo Vogue. Il a également travaillé avec d’autres photographes célèbres tels que Steven Meisel, Mert Alas and Marcus Piggott, David Sims, Inez can Lamsweerde and Vinoodh Matadin, Craig McDean…
Avant d’ouvrir son atelier à New York, Giovanni Bianco a travaillé entre Milan et São Paulo.
Aux Etats Unis il a pris en charge la direction artistique de deux albums de Madonna, de la promotion des ses tournées et de trois livres.

Giovanni Bianco travaille actuellement sur les campagnes publicitaires de toutes les lignes du label Zegna mais aussi sur celles de Miu Miu, Dsquared and ‘S MaxMara. En 2011, la Maison Versace lui propose de prendre la direction artistique de sa campagne A/H , photographiée par Mert Alas et Marcus Piggott. Il s’occupe aussi du rebranding de Ports 1961