ARCOmadrid 2012 from February 15 to February 19 2012
Feria de Madrid Apdo. de Correos 67.067 28042 Madrid
With the objective of differentiating ARCOmadrid's role within the overall art fair scene, and to reinforce its role as a source of information for the large number of collectors and art world professionals who visit the fair every year, ARCOmadrid 2012 presents a new initiative aimed at highlighting one artist per booth. The idea is to provide an extra incentive for galleries to propose a special presentation of one of the artists in its roster, without implying any kind of exclusive project or solo show. ARCOmadrid will then give special coverage to those artists in its press releases, catalogue and infoarco leaflet. At the same time, all information regarding these presentations will be sent in advance to all invited critics and curators before the fair's opening.