Thanks to the art direction of Massimo Morozzi, a well-known figure on the radical avant-garde scene, Edra consolidated its design-oriented approach. Every collection bears the distinctive Edra hallmark setting it apart from its competitors. Showing an enviable nose for talent, Edra brought on board artists at the cutting edge of the design world. A multi-cultural approach, receptive to developments in art, fashion and lifestyles has generated a gallery of landmark contemporary design items. Edra combines advanced technology with traditional craft skills. And ingenious use of a wide palette of colours.

Edra has become synonymous for continual experimentation with materials - whether fabrics, leather, methacrylate or wood - exploring how to create distinctive new skins for its product range. The Company has always blended age-old craftsmanship rooted in the traditions of Edra’s home region with new inputs from distant lands. Local features are translated into a global language that speaks to the emotions and intellect. The Edra catalogue reads like a designer hall of fame, each artist making his/her unique contribution.

The Edra range of upholstered chairs and sofas is designed for total comfort, whatever the sitting or lying position. Edra’s modular furniture and wall system offer a virtually infinite range of customised solutions. The result is true architectural interior design. Although a byword for sumptuous luxury, Edra products are never excessive or over elaborate.