Head to Head – Political Portraits

until sunday february 22 2009
Museum of Design Zürich
T : +41 (0)43 446 67 67
Ausstellungsstrasse 60
CH-8005 Zurich
Switzerland

Communication
Bernadette Mock
T : +41 (0)43 446 67 04
bernadette.mock@zhdk.ch
www.museum-gestaltung.ch

Head of exhibitions
Angeli Sachs
T : +41 (0)43 446 67 01
angeli.sachs@zhdk.ch

This exhibition illuminates the historical roots, epochal electoral campaigns, recurring patterns of political public relations work, and the shaping of such influential figures as Lenin, Che Guevera, Arnold Schwarzenegger, or Yulia Tymoshenko. In collaboration with the Institute for Mass Communication and Media Research Zurich.



Commissioned by the Kennedy for President Committee, A Time For Greatness – Kennedy for President, Boston 1960

Politicians are ubiquitous in our society. How they present themselves depends upon the historical context as well as on the form of government and the cultural environment. Image making, campaigning, election battles, and self-presentation — along with the discrediting of opponents — form an important part of political work. The exchange between politicians and the people is a complex, unequal relationship. While the aim is to win the support of broad sectors of the population for a program, genuine exchange with the individual occurs only sporadically.