Media Facades Festival

until friday december 12 2008
Daz - Deutsches Architecture Centre
Scharoun Saal
T : +49 30. 278799-28
Köpenicker Straße 48/49 Aufgang A
10179 Berlin
Germany

mail@daz.de
www.daz.de

press contact
pr@daz.de

The interface between virtual and real urban space: DAZ are proud to present a number of media façade projects as part of Berlin’s Media Façade Festival.

Further information and program of the Media Facades Festival

Galleria Department Store, Seoul, 2004; Architect: UN Studio; Media facade: Arup Lighting; photo: Young Doo.

The presentation will provide technical background information on how these projects were achieved and feature seminal new developments in media communication in public space. The focus of the exhibition Media Façades, taking place as part of the equally named Berlin festival, will be on the relation between digital images and the structural shell of a building. Merging architectural structures with digital displays generates new hybrid forms conventionally described as media architectures.