The alliance of footwear brands HAKIMONO, created to promote japanese tradition, presents during the MAN in Paris, from 17 to 19 January 2020.
Established in 2017, HA KI MO NO is an organization that brings together different brands specialized in transmitting Japanese footwear know-how, between tradition and innovation. Hakimono, translated from Japanese, literally means “things walking with your feet”, which could be interpreted as things which people put on their feet to walk, or shoes.
Since it became difficult to maintain the quality of technology and ancient traditions because of the effects of the birthrate decrease and intensifying international competition, causing economic problems in Japan. To encourage and develop the Japanese industry of leather footwear, the Japanese Ministry of Economy, Trade and Industry (METI) decided to relaunch this sector by making it competitive and promoting it internationally.