Mira Mikati

In 2015, Mikati landed in the London fashion scene, setting out to disrupt the monotony of the design world with her own unique sartorial radar—a perfect pairing by industry standards with the fashion capitol’s reputation for daring aesthetics.“As a buyer, I wished I could find something fun that was also beautifully tailored, which is exactly what I set out to do.”Mikati realized her eponymous brand as a return to frenzied innocence and having fun, rooting the eternally optimistic designs in a mélange of smile-inducing detailing and classically bespoke tailoring.

The honestly cheerful and unapologetically cheeky line quickly gathered a cult following headed by street style starlets and style-savvy celebs with its timeless silhouettes, dedication to colour, and tactile showcases.Collections of carefree-meets-cool designs span the realms of playfully gamine and candidly feminine—all while channelling inspirational undertones hatched from art world collaborations with personal idols like KAWS and Darcel, adventure-filled travels, and a resistance to the idea of sartorial conventionality. The infectious, whimsical spirit that carries through emoji patch duds, hand-painted leather jackets, and childlike doodles is reflective of Mikati’s own ultra-upbeat outlook on life.