77thwas established since 2008 in Bangkok, Thailand. Founded by PhongmanasSawaddichai and his strongpassion for wearable art.After he graduated from Bachelor of Fine Arts in Jewelry Design at SilpakornUniversity, He driven by passion, founded this jewelry business all by himself. 77thdelivers a variety style of productsin each of collection and they are fascinatingandunpredictable. Westrive keep our customers surprised with our pieces. 77th derivethe meaning of “7” from ancient asianbelief. “7” portrays a journey of happiness, adventurous experience. andtheunpredictable future. Therefore “77th”signify a location of the mysteries of the world and where we would like tobring everyone with us. 77thprovides2 collections ayear.Which areavailable at our Flagship store atSiam Center,EmQuatierand Central Embassy, all located in the heart of Bangkok.