Two seasons after, Amr’s classic “Nude but covered” sheer silk column bondage dress was picked up by The British Fashion Council to represent London Fashion Week, whilst Christian Louboutin produced “The BODYAMR” for A/W07, following a further brand collaboration with Iranian artist Mahmoud Farshchian.
Amr’s (Pronounced Armour), near obsession with the female form provides continuity through the collections, so a confident woman will always be drawn to BODYAMR and its timeless empowerment.
Each collection is tight and strong in direction, and seasonally defines the polished luxury of a small, professional studio brand, both based and manufacturing in London.
Amr now sells worldwide to a dedicated cult International following that loyally seek him out.