Boontheshop




BOONTHESHOP
Shinsegae Inc
63 Sogong Ro Jung Gu
04530 Seoul, South Korea
COLLECTIONS :
Women’s RTW
UPDATED : September 21 2018
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Company profile
Founded in 2000, BOONTHESHOP is Seoul’s most prestigious avant-garde boutique – a destination store founded on the principles of balance, purity, and holistic creation. With origins in the world of beauty and wellness – in fact ‘boon’ means ‘powder’ in Korean – BOONTHESHOP has nurtured a unique lifestyle perspective in Korea, as a sophisticated international tastemaker with a highly-edited point of view. Designed in 2014 by American architect Peter Marino, BOONTHESHOP’s Seoul flagship is a serene, minimalist shopping mecca.
As an intrinsic evolution of the BOONTHESHOP universe, the women’s ready-to-wear collection represents a truly international perspective on cool modern luxury.

Fashion shows & sales campaign


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Contacts
OBCM
151 rue Du Temple
75003 Paris, France

P : +33 (0)1 58 80 82 23
requests@obcm.net

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