The impossible to pronounce CHEREVICHKIOTVICHKI (Cherevichki ot Vichki) stands for “a shoe by Victoria” in the old Slavic language, but said in a playful childish manner.
Cherevichkiotvichki story begins in Eastern Europe where the designer Victoria Andrejeva grew up surrounded by the remains of Soviet culture and somewhat assorted nature. Born inthe family of factory workers she grew up to be fascinated by that extinct utilitarian lifestyle and nurtured memories of her childhood past transforming them into a seriesof everyday objects – shoes.
Victoria is self-taught. She works between her UK and Italian ateliers where they perform copious amounts of research empathizing traditional craftsmanship alongside Victoria’s own inventive techniques. One being leather dying – hence the storytelling evolves through the medium of colors and textures only.
Cherevichkiotvichki is a ceremonial invitation into maker’s world: to take a peak at her youth, visit playgrounds and places in search of secrets hidden, but not forgotten.