Derercuny

Samsung Fashion srl
via Darwin, 20
20143 Milan, Italy
T : +39 02 83 11 18 30
F : +39 02 83 11 18 61
www.derercuny.com

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Designer

Biography
The creative force behind Samsung Fashion’s Derercuny line is 36 year old, Mina Lee. Her Fall/Winter 2006-07 marks her fifth collection at the helm of the Derercuny line. Mina first studied Fashion Design in Seoul before travelling to Europe, where she attended the Instituto Europeo di Design and the Domus Academy in Milan. From 1998 to 2003, Mina’s singular talent and innate passion for fashion and art ensured her diverse experiences with designer labels the calibre of Fiorucci, Escada, and Luisa Beccaria, with whom she collaborated on trend research and design.

In 2003, Samsung Fashion, the clothing arm of the Korean electronics colossus, launched a fashion project with aesthetic roots in Europe: Mina Lee, Korean-born, with experience of European living and a designer track record was the ideal choice. Her collections are often inspired by art, in which colour in all its guises is the lead player. Some of Mina’s favourite artists, such as Egon Schiele, Hundertwasser and Klimt, are a constant source of chromatic inspiration for her creations. Contemporary art also exercises a great pull on Mina Lee – from Sarah Lucas to Hong Seong Hae.

Mina epitomises the calm and collected grace typical of the Orient, reflected in both her gestures and her soft hint of a smile, veiling all. While she does not talk about her work much, she prefers to communicate through her highly sophisticated, elaborate and chic creations, which she loves to construct and design as if they were jewels. Like an inescapable stylistic counterpoint, she loves to create smaller, highly decorative items and accessories: an embroidered top, a crystal belt, a small fur scarf. Mina Lee is looks to the masters of design, whom she loves for their myriad qualities: Moschino for his irony and freedom of thought, Coco Chanel for her timeless style and Rei Kawakubo, the creator of the Comme des Garçons line, instinctively… elective affinities.

The woman she designs for is aristocratic, with a double-faceted soul, who loves the antique and the classical, but has an ultra-modern lifestyle. Derercuny embodies understated luxury; sensitive and delicate, striking and strong-willed. Mina is shy when it comes to talking about herself or her private life. She passionately describes the woman she creates for, then falls silent, smiling softly. Her new collection is ready to speak for her.
 
 
Designer
Mina Lee

 
Label

Management
Mina Lee
Founder


 
Fashion shows & sales campaign

Fashion shows


Milan women's spring-summer 09
wednesday september 24 at 9.00pm
corso Italia, 58
Milan, Italy

 
 
Sales campaign


women's pre-collections spring-summer 09
from tuesday july 01 to thursday july 17
via Spiga, 48
20143 Milan , Italy

Hooda Soodi
h.soodi@derercuny.com
Sara Allegri
sara@derercuny.com
T : +39 02 89 05 01 16
F : +39 02 89 05 01 17

 
 

Milan women's spring-summer 09
from wednesday september 24 to wednesday october 01
via della Spiga, 48
20121 Milan , Italy
and from October 9 to 15

Mrs Hooda Soodi
h.soodi@derercuny.com
T : +39 02 83 11 18 45
F : +39 02 83 11 18 61
M : +39 335 74 39 513

 
 

Paris women's spring-summer 09
from friday october 03 to tuesday october 07
Hôtel Crillon
10 Place de La Concorde
75001 Paris , France

Hooda Soodi
h.soodi@derercuny.com
T : + 39 02 83 111 845
F : + 39 02 83 111 861
M : + 39 335 74 39 513

 
Contacts & showrooms


Derercuny
via della Spiga, 48
20121 Milan, Italy

Hooda Soodi
Sales Director
T : +39 02 89 05 01 16
F : +39 02 89 05 01 17
h.soodi@derercuny.com

 
Press contacts

Press offices

Barbieri & Ridet
corso di Porta Romana, 98
20122 Milan, Italy

T : + 39 02 58 32 82 32
F : + 39 02 58 32 56 25
pressoffice@barbieriridet.com

 
 

Bismarck Phillips New York
550 Broadway - 3rd floor - bet. Prince & Spring
10012 New York, USA

T : +1 (212) 741 0141
F : +1 (212) 741 0630
ny@bpcm.com
www.bpcm.com

 
 

Anke Seegebarth
Oskar Meyrer Strasse
65719 Hofheim, Germany

T : +49 06 192 80 78 628
F : +49 06 192 80 78 629
info@seegebarth.com

 
Boutiques

Selection of multilabel boutiques

Athens

Pagoni
33, Solonos Str Kolonaki
10551 Athens
Greece
Berlin

Quartier 206
Fredrichstrasse, 71
10117 Berlin
Germany
Chicago

Neiman Marcus / Chicago
737 North Michigan Avenue
IL 60611 Chicago
USA
Florence

Luisa Via Roma
via Roma, 19-21/r
50123 Florence
Italy
London

Dover Street Market
17/18 Dover Street
W1S 4LT London
Great Britain
 
Milan

10 Corso Como
Corso Como,10
20154 Milan
Italy
Milan

Gio' Moretti
via della Spiga, 4
20121 Milan
Italy
Moscow

Podium / Novinsky
18, Novinsky Boulevard
121069 Moscow
Russia
Tokyo

Strasburgo
3-18-1 Minami Aoyama, Minato ku
107-0062 Tokyo
Japan