Haikure PURE

CS jeans is an italian manufacturing company borned in 1981 with a current turnover of 30 millions euro. We employee around 100 people within our supplì chain. CS controls he whole of its production cycle: from research to proto making, from styling to raw material purchasing, from cutting to sewing, followed by washing, ironing and finishing, and finally shipping.

In 2011, cs jeans launched our own label, haikure, setting a vision as follow: “Respect for people and planet, suggesting a new life style, where the latest fashion trend and sustainbility can coexist, in costant search for an exclusive and unique product”.
The name Haikure comes from the union of the world “haiku”, a minimalist Japanese poetic composition inspired by Nature, with the ending of the words nature, pure, and future. It is a mix of languages that creates an original configuration, a name that evokes the future while respecting the present. One word, multiple concepts. A name with a sweet yet decisive sound, simple but refined. Musical, to elicit emotions and engage the imagination.