When you are being cut and sewn you are in a situation of INJURY same as fabrics.
INJURY is a menswear and womenswear brand found in 2004 by Eugene Leung in Sydney. He launched the debut AW05 collection [What lies beneath] in Mercedes-benz Fashion Week Australia in 2005 and received instant recognition from buyers and media.
The label has been praised for its strong identity, original graphic prints and has been described as digital, sci-fi and architectural. Inspiration drawn from observation of life and contemporary art. They have just shown their AW16 [6 Seconds] at on-schedule Paris Fashion Week, their SS16 [The game has changed] Collection at New York Fashion Week and their AW15 [Artefact] collection at Mercedes-Benz Fashion Week Australia in Sydney April 2015, which was very well received by worldwide media and buyers. INJURY has earned continuous support from celebrities in Australia and overseas, such as Guy Sebastian, Ronan Keating, Huang Xiao Ming, Sammi Cheng, Eason Chan and Charlene Choi. Press coverage includes WAD magazine, WWD, So-en, Mens non-no, Sense, ELLE magazine, Marie Claire, Sydney Morning Herald and The Age etc.
INJURY is currently stocked by over 20 of the most exclusive retailers in Australia and Asia, including Harvey Nichols, Alter and the Fashion Door.