The MvH – Mafalda von Hessen brand is born from the partnership between Mafalda von Hessen and Eric Wright, whose respective talents and personal histories, united by long-time friendship and shared drive, have met and melted to create a brand of modern essentials.
With innate sensibility for aesthetics, Mafalda von Hessen’s eclectic personality is mirrored in her lifestyle and balanced by the vigorous practicality of a mother of four. The fashion and artistic environment that has surrounded her since childhood has certainly influenced Mafalda’s decision to undertake the exciting challenge of shaping her much admired personal style, founding her own label. A venture in which no partner could have been more suitable than Eric Wright, the American creative director whose professional path, spanning over three decades, gave him wide international recognition and speaks for itself as the highest level of creativity and determination. Mafalda’s proposal to join forces immediately appealed to Eric’s willingness to go back to women’s wear and accessories design, his first love since the decade spent as Karl Lagerfeld’s right-hand man; infusing the venture with the touch of masculine, timeless allure acquired when his talent was devoted to menswear, as design director at Fendi, Trussardi and Roberto Cavalli.
Established in Rome in 2013, MvH – Mafalda von Hessen reflects the conversation between the duo’s complementary tastes and skills, striking a balance between femininity and strength, and targeting an audience of confident women who seek the efficiency of a versatile style. Made in Italy with the highest quality craftsmanship standards, the MvH – Mafalda von Hessen ready-to-wear focuses on the clarity of an impeccable execution and on a careful choice of materials and textures, matched with a distinctive sense of colour. Essentially modern, the brand’s signature style defines a pallet of flexible elements for a dynamic lifestyle of today, contextualised in an effortless interchangeable concept.
The vision of Mafalda von Hessen and Eric Wright for their brand allows them to build and develop other segments, reflecting different facets of Mafalda’s life and curated taste. Characterized by their unique creative approach, a line for interiors is a perfect choice to integrate their vision of modern lifestyle, and a natural expression of the nonchalant essentiality that is integrated in their vocabulary. On the other hand, the Roman headquarters of the brand, Villa Polissena, with the quiet beauty of its garden and architecture has always been for Mafalda a constant source of inspiration that would naturally lead to the development of a line of scents, home fragrances and accessories.