The brand was developed to meet the requirements of a fashion conscious clientele, which demands top quality raw materials and articles that offer the best value for money.
The top end men and women’s cashmere knitwear line is present on an international level, with showrooms in Lugano, Milan and New York and its own shops in Lugano and Ascona.
The Richly Trend man and woman interpret their look in a personal and sophisticated but above all timeless style, updating key articles with strong but elegant colours and reinterpreting classic patterns with modern shapes and shades.