Rossignol Apparel is the new Business Unit founded in February 2015 by the Rossignol Group, with the mission to extend the values and appeal of the French brand into the Sport-Chic Lifestyle segment - under the general direction of Chief Executive Officer Alessandro Locatelli.
The seasonal collections for men and women, presented in alignment with the official calendars of the Milan Fashion Weeks, Pitti and Ispo fairs, are housed in a completely renovated and restructured space in Corso Venezia, where the new Business Unit acts as a direct subsidiary of the Group’s central headquarters in Saint-Jean de Moirans. Here, all the showroom activities as well as development and coordination operations are carried out at every stage, from production to the distribution strategy, creativity to communication.
The Wholesale plan of expansion, strengthened by important partnerships with long-established best-in-class European distributors, aims to introduce the Rossignol Apparel lines in select sporting-goods stores, high-end contemporary multi-brand boutiques and through the most renowned department stores on the global shopping map. Furthermore, Rossignol Apparel opened six mono-brand stores, located across France, Switzerland and Italy, among them Chamonix, Megève, Crans Montana, St. Moritz, Cortina d'Ampezzo and Courmayeur.
Fashion shows & sales campaign
Contacts & showrooms
Born in 1969, Alessandro Locatelli began his career as Head of Merchandising at C&A Brenninkmeyer Group in Milan, subsequently moving to Confitex Srl, Verona, where he worked for three years as Export Manager. In 1998 he accepted the role of DACH Country Manager for ITTIERRE Moden GmbH managing all distribution strategies for the portfolio brands. The long-lasting affiliation with ITTIERRE spanned twelve years, during which Locatelli headed a series of strategic projects that saw him occupying the roles of Commercial Director North Europe, Sales & Marketing Manager of Dolce & Gabbana’s D&G division, General Manager of C'N'C Costume National and lastly Brand Director of Just Cavalli. In 2011 he was called back to ITTIERRE and appointed General Manager of the Business Division. In 2013 Locatelli was entrusted with the General Management of PBW Ltd, Hong Kong subsidiary of the Balmain Group. Following the termination of the license partnership with ITTIERRE, Pierre Balmain brand embarked on a major expansion plan, based on the direct and global control of all operations of design, production, distribution and retail development for men’s and women’sready-to-wear. In February 2015, Alessandro Locatelli joined the Rossignol Group, entering the Executive Boardand being designated as CEO of the new Rossignol Apparel, Business Unit located in Milan, direct branch of the Grenoble-based Group.
Showroom Rossignol Apparel Italia
Corso Venezia 14
20121 Milan, Italy