Born in Dubai, a place where even the Louvre can be bought, Zufi Alexander knows what extravagance and luxury are first hand. Incorporating these two elements into her new handbag collection, through the utilization of rich colors and exotic textures that exude high fashion, Ms. Alexander has created a handbag that appeals to royalty and celebrity alike.

Zufi draws inspiration from the woman that needs to ditch her designer dog for a more contemporary and equally eye-catching handbag. She is bold and confident with a style all her own, a bit urban chic, yet glamorous. Ms. Alexander’s award winning designs embody the modern woman always on the forefront of fashion, giving a fresh new look to both luxury and functionality.

Ms. Alexander brings together sophistication and playfulness by combining structure with girly details, adding a touch of femininity with each signature appliqué. Outfitted with its own flirty nickname, like “Bon Bon” and “Kiss Me,” each handbag has a personality all its own.

Designed in London and handcrafted in Italy, it is no surprise that her collection was been instantly picked up by stores and boutiques around the world, Saks 5th Avenue, Intermix, and Harvey Nichols to name a few. With a selection of wallets, clutches and totes, and everything in between, there is something unique for every girl.

Zufi Alexander’s handbag collection is available at over 100 locations worldwide, and can be seen on the arms of various celebrities from Cate Blanchett to Kate Moss.