Company profile

Roger Elsten founded Bleu Fashion on the 1st of september 1994 in the Hague, Holland. Matthijs Vos joined the company after 2 seasons. The development of the company was the result of their enthusiasm and persistence.

After 3 years the showroom was moved to Amsterdam. In 1999 Blue Fashion was offered the possibility to distribute their brands for the Benelux. The next location was to be Antwerp: one of the leading cities in Fashion.

The strenght of the company has always been the personal involvement of the owners. They are seriously engaged towards their clients and partners. Bleu Fashion is anxious to see where this commitment will lead to next.

Blue Fashion distributes designer brands for the Benelux. We are a dynamic company run by young professionals.

The showroom is about ambiance. A cool contemporary atmosphere in a renovated 18th century warehouse overlooking the harbour.

Our partners are among the leading manufacturers and retailers. Our structure offers a high level of service. This quality is maintained throughout the entire organisation.

That is why Blue Fashion is still growing.

Management