W mood, a key event in global fashion, has been held in Tokyo for four years now. Workshop Fashion Agency set up this show with the aim of pre-empting the needs of top buyers in the luxury and high-end markets.

Each season, the selection of mainly European brands has won favour and fostered loyalty among buyers, who, in spite of their many trips throughout the world, spend increasing amounts in their own country. Brands which choose to come and meet their most prestigious buyers, also check out the many rich sales outlets and appreciate the key trends for the coming seasons to be found in the vibrant capital city of Tokyo.

Without the cooperative spirit of Ms Setsuko Araki, who holds the Ambiance show in the same place and at the same time, W mood would not be among the players in Japanese fashion today.

The synergy of the two shows, blending the Japanese collections at Ambiance and the European and international brands at W mood, offers buyers and the press, the “trendy mix” to be found today in sales outlets in the biggest Japanese cities.

Originality, creative flair and innovation are selection criteria for Japanese buyers who put their collections together with an ever-curious, upbeat attitude.