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FRANCE / Paris: Men's Perfume celebrating 10 YEARS OF Y-3
by Modem – Posted January 15 2013
© Modem

Launched in October of 2002 with the S/S 2003 collection, Y-3 presaged the contemporary obsession with designer athleticwear by being the first to blur the boundaries of style and sport. With its inception, Y-3 launched an entirely new product category—one that still blends equal parts luxury, wit, craftsmanship, and forward-thinking design.

“Ten years ago, together with adidas, we created something that did not exist before, and we completely projected the future,” says Mr. Yamamoto. “My desire was and is to make sportswear elegant and chic. adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.”

During Men's FW 13/14 Paris Fashion Week, Y-3 launches Men's Perfume to celebrate the ten year collaboration between Yohji Yamamoto and Adidas.

Y-3 Men's Perfume
Saturday January 19 2013
from 10 pm
By invitation only

Théatre St Germain
2/4, rue du Sabot
75006 Paris
+33 (0)1 44 77 93 60

Press Contact: Karim Ben Geloun
karim@rmo-comms.com

© Modem