For this season, in the heart of one of the most prestigious international design & fashion districts, White will launch the first step of a service dedicated to the city and its 650 showrooms of medium and large companies in the fashion industry, designing special showcases which will display a targeted selection of the new autumn-winter 2013/14 collections.

It will once again be marked by research and by the expression of the new languages of fashion - translated into womenswear and menswear collections.

Some of the highlights include:
-Runway show of Fabio Quaranta, the designer highlighted by AltaRoma and White in the previous editions, who will present his menswear autumn-winter 2013/14 collection
-The Cutuli event, that celebrates its 175th birthday at Via Tortona 27
-The innovations shown inside the exhibiting areas at Via Tortona 27: for the first time the British brand Daks showing the womenswear of the flagship label.
-New entry in the January edition : Parajumpers, the Italian brand specialized in high altitude outerwear garments and Natural Born Elegance, the menswear line designed by Julien Cerruti
-Launching of a new Beauty section curated by Meo Fusciuni, the artist-perfumer who selected for White the best fragrances made by international authors.

For the exhibition “The Tradition, The Value, The Beautiful” Lanificio Fratelli Cerruti dal 1881 is back with a special guest: the British designer Nigel Cabourn who will create, exclusively for White, some female garments of fine cashmere from the historic group.
Also guests of White will be Daniele Innamorato, Mash Up and Marco Neri, three young artists who will present their latest works.

WHITE MILANO
January 12th-13th-14th 2013
Via Tortona, 27
20144 Milan
+39 02 34592785

Press Contact
Raffaella Imò
raffaella.imo@whitepress.it
White