In January 2013 the International Event in Berlin will celebrate 10 years of Fashion Tradeshow.

To Premium founders, Anita Tillmann and Norbert Tillmann goes the credit for reinventing a fashion trade show concept and transforming Berlin into a fashion hotspot.
In 2003, the pair launched their revolutionary concept in a spectacular setting: in the U3 underground tunnel beneath Potsdamer Platz, where they unified the various branches of the industry into a one-of-a-kind lifestyle trade show. Ten years later, PREMIUM stands as a leading example in the high fashion industry.

Every season, PREMIUM brings together a diligently curated portfolio made up of collections from across all segments. Premium infact brings together all the various segments of the industry, womenswear, menswear, sportswear, denim, accessories, and shoes, which up to that point had always been exhibited separately at segment-specific trade fairs under one roof.

For the 10th anniversary in January 2013, Premium stands with an even more exclusive brand portfolio, consistent curatorial standards, featuring over 1400 collections from a pool of approximately 900 brands, news labels such as L’Agence, Camilla Skovgaard, Christian Dada, Angel Jackson, Avant Toi, Up to Be, Earnest Sewn, Ba&sh, Leandro Cano, No,No,Yes!, Ari, Felted, Hudson Jeans, Serapian Milano, Koral Denim, Tatras, Aerin, Mykita, Avec Modération, Mackage, Volta Footwear, Shadow Connected, etc.


PREMIUM 10th EDITON HIGHLIGHTS:

- The Essence of Premium
The Atelier will showcase a new concept: The Essence of Premium, with brands that marry design and handicraft, authenticity, glamour, and luxury. Most of these brands have been with Premium from the very beginning, such as Giorgio Brato, Mykita, HTC and Roberto Collina.

- Premium 10th Anniversary Limited Editions
Numerous Premium brands have developed limited-edition collector’s items of the Premium 10th Anniversary limited editions Collection from brands like Adidas SLVR by Dirk Schönberger, Becksöndergaard Cph, B.Belt, Duvetica, Elfcraft, Falke,Gabriele Frantzen, Johnstons Cashmere, Warm-Me, Liebeskind Berlin, Montgomery, Zoe Karssen, Burlington, Scarosso, RPL Maison, Bellerose und Vain Luxuries. The limited edition items will be available for viewing and orders exclusively at the exhibitors’ booths at PREMIUM, while very limited amounts will be available for purchase in F95 The Fashion Store.

- Support to three Berlin charities for disadvantaged children
To raise awareness thoward needy children and youth in Berlin, these campaigns encourage individuals in the fashion industry to get involved: three charity projects will be presented at Premium by the team from betterplace.org, who will also be collecting donations as well.


PREMIUM 10th EDITON EVENTS:
- Krönung Party
Saturday January 12, 2013
“PREMIUM Die Krönung” Photographic Competition Awards Ceremony
F95 The Fashion Store

- PREMIUM 10th anniversary Happy Hour
from January 15 to 16, 2013 from 5.30 pm
PREMIUM Atelier-Terrace STATION-Berlin

- PREMIUM 10th anniversary party
Thursday January 17, 2013
By invitation only
U3-U-bahn Tunnel-below Postdamer Platz-Berlin

- PREMIUM YOUNG DESIGNERS AWARD A/W 2013/14
Monday 14 January, 2013 from 4 pm
By invitation only
F95 The Fashion Store

And like every year, Premium promotes creativity in fashion, design and the retail trade with the PREMIUM WINDOW DRESSER AWARD, presented by Premium to the most creative deco-talents. In 2012 Arbe Kirolak was the winner from last winter season.


PREMIUM
From 15th to 17th January, 2013
Luckenwalder Strasse 4/6
+49 (0)30 6290850
PREMIUM International Fashion Trade Show

Press Contact
Christine Zeine
+49 (0)30 616 757-77
c.zeine@premiumexhibitions.com