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Jean Daniel Brami: A portrait


November 07 2013
Fashion

Fashion Feature portraying the "rock 'n' roll" brand

Known first in the world of jewelry for its unique pieces made from "fragments of clothing", Jean Daniel Brami was awarded in 2005 for the Paris Capitale de la Création prize. Thereafter, he went to Ready-to-wear offering couture, feminine and underground Womenswear collections. Jean Daniel Brami’s style is easily recognizable by its individual way of mixing and destructing creative materials (lace, leather, feathers, fringe, sequins ...) which are part of the garment. Generally, he offers asymmetric and loose clothes that give a casual appearance to its sophisticated outfits.

Jean Daniel Brami is a rock'n roll and bohemian brand that reflects values of spontaneity and humor and thrives on interpersonal exchanges and travels. Currently the brand has around forty stores worldwide including twenty in France.

How would you describe the brand universe?
JDB: L'univers de Jean Daniel Brami est un amalgame de matieres faisant reference a un style boheme et eclectique.
Une impulsion rock and roll, de la poesie, un travail a mi chemin entre le vetement et l'ornement. Un souci constant de la difference ...

What were the main sources of inspiration for the SS14 collection?
JDB: Pour l'été 2014, la collection fait reference a l'essence du style gipsy. une influence poetique et romanesque, le recit d'un voyage, une accumulation de souvenirs devenus vetements, franges, dentelles, crochets, fragments de bijoux...
Une incursion dans la matiere, des etoffes effilochees, des finitions subtilement inachevees.

Who is the Jean-Daniel Brami customer?
JDB: Toutes celles qui se reconnaissent dans l'affirmation d'un style personnel, au dela de la mode ou des tendances... Celles pour qui s'habiller est une veritable expression de soi.

What are the future plans for the brand?
JDB: Developper la commercialisation de la marque a l'etranger,
affirmer notre presence sur certains secteurs comme le Moyen-Orient et la Chine, continuer a affiner notre partenariat avec des detaillants exclusifs sur la France et l'Europe et soucieux d'adherer a notre philosophie.

For further information, consult the mini-site of Jean Daniel Brami on modemonline.com