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ITALY / Rome: Coin Premium Contemporary Department Store
by Modem – Posted May 01 2014
© Modem

Coin is inaugurating the first Coin Excelsior in the central via Cola di Rienzo

Coin is inaugurating the first Coin Excelsior - the premium department store that marks a step in a new direction for the historic brand - in the super-central via Cola di Rienzo.
4,300 sq m on three floors. The building is early 20th-century with an Art Nouveau feel, completely redesigned by architect Vincenzo De Cotiis | Vincenzo De Cotiis Architects. This is an upward evolution for the brand, which translates into carefully selected Italian and international fashion names, cosmetics and fragrances, as well as home decor and fine food, all set out in the most elegant of spaces.

“We decided to name this great store Coin Excelsior, and it marks a bold step in a new direction, stepping up the pace in quality terms. Coin Excelsior in Via Cola Di Rienzo is our first contemporary department store,” says Stefano Beraldo, CEO of Gruppo Coin. “It is one of the most beautiful stores in our network, a place where we can offer those who love Rome and all its beauty an accessible unique shopping point, somewhere refined and elegant. A splendid salon dedicated to beauty and jewellery, a first floor just for fashion, a basement with a selection of Eat’s foods, and a Coincasa space, enriched by Cargo Etc. For the very first time, Rome can offer a shopping experience worthy of a capital city”.

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Coin Excelsior
via Cola di Rienzo 173
00192 Roma