After a successful world tour in 2013 through Australia, Italy, Great Britain, Germany, Spain, Japan, Korea and China, and a special event on September 16th, during VFNO, Woolmark presents The Campaign for Wool in Paris, until September.

And this weekend will be particularly woolly! In fact the Australian brand, which is reputed for its sustainable wool and yearly fashion prize for young designers, will takeover Les Berges de Seine, with various activities, design exhibitions, and workshops for people of all ages.

The activities include an art installation by Sébastien Preschoux, several creative children’s workshops, and last but not least, a wool garden with sheeps - what else.

Further #woolweeks will take place around the world throughout the month of October, including the UK (October 5th to 12th), Germany (October 19th to 26th), Belgium (October 20th to 26th), China (October 23rd to 26th) and Japan (October 27th to 31st).

Picture courtesy of The Woolmark Company. Dress designed by Martin Grant.