In the golden age of Capitalism and materialism, who really pays the price for our clothing? The groundbreaking documentary film The True Cost unveils the sad answer to this simple yet fundamental question.

The movie, which is set to be release worldwide on May 29th, 2015, depicts the dramatic impact of the fashion system on both, humans and environment. In this context, The True Cost points outs a striking paradox: while the price of clothing continues to decrease, both the human and environmental costs are rising more than ever before. "I went to Bangladesh and for the first time in my life I saw the impact of what I was wearing was having miles away from me... When you get back you can’t pretend it is ‘business as usual’,  said The True Cost’s Executive Producer Livia Firth, Founder & Creative Director of the consultancy agency Eco-Age.

Filmed in different countries around the world, The True Cost shows the dystopian clash between the glamorous side of fashion, made of fabulous runways and top-models, and its dark, often ignored, aspects, which involve poor people forced to work in terrible conditions. "I am most proud to have been entrusted with these stories from people all over the world, united in the belief that the time for true change is now, » said the film director Andrew Morgan. Featuring interviews with industry influencers, such as Stella McCartney, Livia Firth and Vandana Shiva, the documentary aims to raise awareness and to question our attitude towards fashion and consumption, while rethinking the fashion industry in a sustainable and ethical way.


For more information, please visit The True Cost’s website.

Cecilia Musmeci © Modemonline