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CHINA / Hong Kong: Victoria Beckham opens her first store in Asia
by Modem – Posted April 11 2016
© Modem

[size=14]Victoria Beckham opens her first shop in the Asiatic territory, at the Landmark, in the Central district of Hong Kong. The new boutique, opened in partnership with Joyce Group, is located on the second floor of the luxury mall and is spread over an area of 200 square metres.[/size]

Designed by London-based architect Farshid Moussavi, the store features gold hanging chains and bottle-green glass surface.

"The distinctive space brings together refined materials, artisanal craftsmanship and modern design language, embodying a bold and elegant environment in the bustling urban Asian capital" Joyce said.

[size=14][red]Victoria Beckham[/red] started showing her eponymous label at New York Fashion Week eight years ago, in September 2008. Hong Kong is her first shop outside Britain and channels the essence of the brand’s flagship store at 36 Dover Street, in London’s Mayfair.[/size]

“The process wasn’t easy … opening a store is a huge project. Together with my team, I’ve worked really hard to get to this point.” Beckham told the South China Morning Post. “I know Asian women really understand luxury, good quality and appreciate when garments are well made - and my clothes are like this”.

© Modem