On June 30th, the ANDAM, (National Association for the Development of the Fashion Arts), announced its 2017 winners.
Y/PROJECT has won the Grand Prize with a grant of 250.000€, a year-long business mentorship by Maison Yves Saint Laurent President & CEO, Francesca Bellettini, on both the creative and strategic dimensions of his business, in order to develop his label and establish quickly its international reputation, and 10,000 euros worth of Swarovski-crystals.
“Glenn Martens for Y/PROJECT has the talent, creativity and passion to be one of the designers that will contribute to keep fashion relevant. Those core values will be at the heart of our mentorship as they are fundamental to build a successful brand. It is part of the spirit of the Maison Yves Saint Laurent to foster creativity and develop talents. Together, we will try to define the structure and environment to optimize his future and next opportunities to grow. I look forward to embrace this new exciting challenge together.“ said Francesca Bellettini.
Y/PROJECT is a Parisian brand of which Glenn Martens, the Belgian designer graduated from the Royal Academy of Antwerp, took over the Creative Direction in 2013.
Since his arrival Martens has combined men’s and women’s pieces to create collections that challenge classification. Martens has revisualized the brand with versatile designs that take inspiration from a variety of subcultures and eras.
In addition, the Creative Label Prize went to AVOC. The prize includes a grant of 100.000 euros, a year long commercial mentorship from Tomorrow Showroom, as well as an exclusive point of sale at Paris’ Galeries Lafayette for two consecutive seasons. Further, Ruth Chapman, co-Founder and co-Executive Chairman at MATCHESFASHION.COM, will help Laura Do and Bastien Laurent for AVOC define and implement their digital and communication strategy, for a one- year duration.
“We are thrilled that AVOC has been chosen as the Creative Label Prize winner in the ANDAM Fashion Awards for 2017. Highly talented with incredible vision, we are particularly pleased to be making a personal contribution through mentoring Laura Do and Bastien Laurent for AVOC over the next year. We are extremely excited to have joined with Andam to support new creativity and, as we expand our presence in France, we’re thrilled to be supporting French talent.” said Ruth Chapman.
AVOC was established in Paris in 2013 by French duo Laura Do and Bastien Laurent.
Laura Do worked for 7 years at interior design and scenography agency Attilalou, where she was formed to decorative painting, among others. On his side, Bastien Laurent worked as an artistic director at Snatch Magazine in Paris and learned fashion design with Laura while working at creative agency Wieden + Kennedy Amsterdam.
In 2013, they decided to merge their visions and skills in order to create Avoc, a label under which both designers create clothing lines for men and women as well as scenography and decors.
Photo credit : Régis Colin Berthelier
ANA KHOURI was awarded with the Accessories Prize, with a grant of 50,000 euros. Ana Khouri studied at art schools in Sao Paulo, New York and London before launching her collection. Informed by a love of sculpture and the work of Alexander Calder and Richard Serra, her approach is borne of the belief that jewelry, more than any other item, has the ability to create deep connection with the wearer.
Photo credit : Krisztián Éder
In addition, the Innovation Prize awarded to EUVEKA with a grant of 30,000 euros and a year long mentorship from Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode and member of the French National Academy of Technologies.
“Winning the ANDAM 2017 prize for innovation is an incredible recognition from our peers. Artisanal creation moves ever closer to technology, it’s a real step towards the future — a great honour has been bestowed on our work.“ said Audrey-Laure Bergenthal, EUVEKA President.
Located in the heart of the Rhône-Alpes region since 2011, Euveka is the French leader in mass customization process for the garment industry. Specialized in robotic technologies related to morphology and biomimicry, our company develops smart connected dummies and a dedicated software to assist professionals of fashion, sport and medical sectors in prototyping and selling personalized clothes.
Photo credit : François Goize
The ANDAM jury is composed of its two institutional sponsors — French Ministry of Culture, DEFI — its consortium of private partners — CHANEL, Chloé, Fondation Pierre Bergé - Yves Saint Laurent, Tomorrow London Ltd, Galeries Lafayette, Hermès, Kering, Longchamp, LVMH, M·A·C Cosmetics, Matchesfashion.com, Moncler, OTB, Swarovski, , Maison Yves Saint Laurent — and fashion industry professionals.
Founded in 1989 by Nathalie Dufour under the initiative of the French Ministry of Culture and DEFI, the ANDAM Fashion Award Paris is dedicated to support young designers and empower Paris influence, as the world fashion capital.
JURY 2017 Francesca Bellettini, President & CEO, representing Maison Yves Saint Laurent Pierre Bergé, President, representing Fondation Pierre Bergé - Yves Saint Laurent Ruth Chapman, Co-Founder and Executive co-Chairman, representing Matchesfashion.com Sophie Delafontaine, Creative Director, representing Longchamp John Demsey, Group President, Estee Lauder Companies Inc, representing M·A·C Cosmetics Geoffroy de la Bourdonnaye, President, representing Chloé Stefano Martinetto, CEO, representing Tomorrow London Ltd Caroline de Maigret, Model and Producer Guillaume de Seynes, Executive Vice-President, representing Hermès Nathalie Dufour, Founder and Managing Director, ANDAM Pamela Golbin, Chief Curator, Musée des Arts Décoratifs Régine Hatchondo , Chief Executive Officer of the Artistic Creation,
French ministry of Culture and Communication Guillaume Houzé, Communication and Image Director at Galeries Lafayette, Marie-Pierre Lannelongue , Editor in Chief, M le Monde Pascal Morand, Executive President, Fédération de la Haute Couture et de la Mode Sophia Neophitou- Apostolou, Publisher, 10 & 10 Men Magazines Bruno Pavlovsky, President of CHANEL Global Fashion François-Henri Pinault, Chairman and CEO, representing Kering Clarisse Reille, Managing Director, DEFI Xavier Romatet , President Condé Nast France & Vice-President Condé Nast International Renzo Rosso, President, representing OTB Remo Ruffini, Chairman and CEO, representing Moncler Pierre-Yves Roussel, Chairman and CEO LVMH Fashion Group, representing LVMH Anne-Florence Schmitt , Editor in Chief, Madame Figaro Nadja Swarovski, Member of the Executive Board, representing Swarovski