ITALY / Milan: Sì Sposaitalia Collezioni brings forward the dates and launches the White Carpet Fashion Show
November 03 2017
Scheduled to take place from the 6th to the 9th of April, Sì Sposaitalia Collezioni brings forward the dates and introduces a change of format, launching the White Carpet Fashion Show.
The next edition of Sì Sposaitalia Collezioni will in fact be inaugurated by a special catwalk show that, on day one of the event, will see important names in the prêt-à-porter sphere take to the runway in a prestigious city-centre location.
Internationally renowned designers will be presenting creations that have been designed in collaboration with some of the biggest names in the bridal and formal wear industry.
A brave decision to bring forward the dates with respect to other large international fairs.
“A project that is intended to strengthen the impact of the event on an international scale, by focusing on two key elements: the quality of the offer and the appeal that the Italian fashion industry has throughout the world”, explains Simona Greco, Director of Sì Sposaitalia Collezioni.
The decisions to launch the new format and to change the schedule constitute part of a wider renewal strategy, intended to promote the quality that already characterises the event and to boost its impact on a global scale.