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SAGITTAIRE A IS A NEW AND INSPIRATIONAL FASHION LABEL
by Modem – Posted February 21 2018
© Modem

A new brand that was founded in 2017. All unique quality designs are made from modern materials that create the original unsexual collection. The brand aims to create unique garments that explore the link between art and fashion including aspects that differentiate the garments from everyday clothing. All artworks that are incorporated into the collection are made by using in house innovative techniques. The title of the first collection is entitled Samphrenia, the abbreviation of "Sample and Schizophrenia.” The collection represents the designers’ values and purpose to start the brand. The brand takes a different stand in the industry releasing the first collection without a brand logo. Developing a new creative process by using mainstream logos. Clarifying the current obsessions for branding, fast fashion and logo obsession.



The Sagittaire A brand stands for the opposite of commercial fast fashion and the today current logo obsession. The brand built a full hospital set fashion show that was inspired by the movie “One Flew over the Cockoo’s Nest” by Ken Kesey the movie setting is in a prison to a mental institution. All cast models were woken up in the middle of the night to obtain exaggerated facial expressions for the Sagittaire A fashion show setting. The Fashion show brings awareness towards the quality garments and the search for freedom can make one lose himself.



[grey]Sagittaire A Paris women's F/W 18 / 19 Sales campaign
from Thursday March 1 to Wednesday March 7 2018
Plan 8 SHOWROOMS, 6 rue Saint Claude, 75003 Paris
Sales contact: Rafael Jimenez
M : +33 (0)6 10 76 60 63
Sales contact: Tony Newsham
M : +61 417 651 777
T : +33 (0)1 42 74 52 08[/grey]


Micayla Pereira © Modemonline

© Modem