Pitti Immagine announces that it has signed an artistic consultancy agreement with Olivier Saillard to handle the conception and planning of cultural and promotional events linked to the corporate and to the fairs that the company organizes in Florence.

Olivier Saillard – fashion historian, curator, performance creator, director of the Palais Galliera Musée de la Mode de la Ville de Paris from 2010 until last January, before becoming Artistic Director, Image and Culture at the J.M. Weston maison – has already collaborated with Pitti Immagine and the Fondazione Pitti Discovery in the past, curating special projects (Vestirsi da Uomo in 2011) and exhibitions (Il Museo Effimero della Moda in 2017). The objective of the current consultancy assignment is to give greater continuity and strategic breadth to his collaboration with the companies that refer to the Centro di Firenze per la Moda Italiana which, in this way, confirms its primary focus on investment into fashion culture.

Concomitantly with the consultancy agreement for Pitti Immagine, Saillard has been entrusted by the Fondazione Pitti Discovery with curating the exhibition on men’s fashion which will be held in 2019, from June to October, in Palazzo Pitti, in collaboration with the Museo della Moda e del Costume.