One of the most relevant European platforms, PANORAMA Berlin, which acts as a fashion marketplace and event for a communication between creation, trade and media experts, acquired a new Marketing director Jürgen Putzer. The proven industry expert, who took the recently created position as a "Head of Marketing & Communication", is now responsible for the entire marketing strategy of Panorama Berlin.

"I know Panorama Berlin as an exhibitor from the beginning and found the current development of the fair to be very exciting. That's why I am particularly looking forward to actively helping to shape the realignment and to further sharpening the profile of Panorama Berlin. " says Jürgen Putzer.

Over the past 20 years of marketing experience as a consultant, conceptual designer and strategist he has proven himself as an industry expert. And now he will be in charge of marketing, creation and PR, as well as steering the strategic conversion of Panorama Berlin and promoting and sharpening the fair profile for exhibitors and visitors.

Jörg Wichmann, CEO Panorama Berlin Explains "As part of our realignment, this position has been newly created and we are very pleased to have Jürgen Putzer on board, who is an experienced marketing professional and longtime expert of the industry."