1.618, the First sustainable Luxury Fair | Modem Mag

1.618, which was awarded by the best innovation in a fair in 2009, will take place from May 6 to 10, 2010 at Palais de Tokyo in Paris.

Commercial fair and contemporary art exhibition, the 1.618 sustainable luxury fair aims at exhibiting a creative and ethical luxury. It reflects the mutations in the society and wants to point up rarety, heritage and respect notions.

The 60 exhibitors' selection will reflect that idea and a comity with experts from NGO, sociologists and consultants will validate candidates.

And why "1.618" ? 1.618 is Phi (φ), the golden ratio, harmonious and rational proportions which leads nature to aesthetics.