The Danish National Art & Design Library will with the up coming exhibition A Walk On The Wild Side, show the work of one of the absolute greatest Danish designers in the 20th century.
The exposition will furthermore put focus on – and give an interesting insight in the Danish fashion industry in the revolutionary years between 1965 and 1980, where Danish fashion, with Margit Brandt as for-runner for the first time marked itself internationally.
The story of the Ready-to-wear brand Margit Brandt Design is a story about a success.
It was radical design: Clean, timeless, sophisticated and energetic. All together a look, that makes the design as relevant today as 40 years ago!
And the clothes exploded on the Danish - and International market.
When talking about Margit Brandt it is impossible not to mentioning her husband and business- partner, Erik Brandt, as they together were the heart, brains and soul of the fashion success.
In their home country, Denmark the Brandt couple were perhaps primarily known for their extravagant lifestyle and for being part of the international jet-set, but the goal with the exposition is to show Margit Brandt’s incredible talent as a designer.
Their colourful personalities, way of life - and of doing things, could naturally be felt and seen not only in the design, but also in the way they promoted the brand, most often lead by Erik Brandt.
In the reference book Fashion Genius of the World from 1979 you will find the couple listed alongside fashion legends like Yves Saint Laurent, Sonia Rykiel, Pierre Cardin & Karl Lagerfeld.
Thanks to the couple’s great archive of authentic styles, rare photographs, films, illustrations, fabrics and material from which Margit Brand found inspiration to her many collections the exposition will give an outstanding impression of a very exciting period.
©modemonline
The Danish Museum of Art & Design
A WALK ON THE WILD SIDE - MARGIT BRANDT 1965- 1980
From the 11th of June to the 19th of September 2010
www.kunstindustrimuseet.dk
Photo by Vagn-Ebbe Kier
