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Tokujin Yoshioka signs a shop for the concept Camper Together
by Modem – Posted September 15 2010
© Modem

Camper inaugurates its fourth Together shop in Paris. Placed on symbolic place of the Opera, the signed space Tokujin Yoshioka possesses the subtlety, the originality and the magnificence of the nature which inspire the works of this famous Japanese creator.

To Camper, the concepts of identity and variety are for a long time inseparable; that is why the compagny does not adhere to the notion of globalization as standardization. This report gives rise to an idea: make of every establishment a different place, endowed with it own personality. Camper Together is a model of collaboration ) during more than thirty years to which each brings the exclusivity of its creativity and its experience.

The new projects in limited edition of Tomás Alonso, the brothers Bouroullec, Fernando and Humberto Campana, Juli Capella, Michele De Lucchi, Konstantin Grcic, Alfredo Häberli, Jaime Hayon, Benedetta Tagliabue ( EMBT) and Tokujin Yoshioka, contribute to strengthen the creative variety by putting in to the test the coherence and the values of Camper. With them, Camper continue to innovate and to bet on new languages to communicate the essence of a brand which remains nevertheless faithful to its original philosophy.

<sld(camper)|right>For its fourth Parisian shop, Camper Together in appealed to the Japanese designer Tokujin Yoshioka who worked with Shiro Kuramata and Issey Miyake. This icon of the design has henceforth its place(square) in the collections of Museum of Modern Art ( MoMA), of Pompidou Center, of Victoria and Albert Museum, of Cooper Hewitt Design Museum and of Glazed Design Museum.

Tokujin Yoshioka here

Emmy Lou Maintigneux @modemonline.com

© Modem