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ITALY / Milan: BOOM 60 - Modern Art Era
by Modem
© Modem

until Sunday March 12 2017

Museo del Novecento
T : +39 02 884 440 61
via Marconi, 1
20121 Milan
Italy

The Museo del Novecento and Electa Publishers present “BOOM 60! Era arte moderna”, curated by Mariella Milan and Desdemona Ventroni, in collaboration with Maria Grazia Messina and Antonello Negri. The exhibition is promoted by the Culture Councillorship of the City of Milan and devoted to Italian art between the early 1950’s and the early 1960’s, with a special focus on its coverage in the most popular communication media of the time, notably magazines and newspapers.

The themes of art – whether it was a criticism of abstract art or new materials, or the praise of portrait, or photos of successful artists – were intertwined with the coverage of celebrities from the world of cinema, television, music. Not by chance, art collectors were popping up on the scene as protagonists and, on the wake of the ‘Italian economic miracle’, art seemed to be destined to access everyone’s home, just like a refrigerator or a washing machine.

© Modem