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IZIPIZI EYEGLASSES & MORONI GOMMA


until Sunday April 14 2019
Design

10.00 am - 8.00 pm
Università degli Studi di Milano
Interni Human Spaces
via Festa del Perdono 7
20122 Milan
Italy

DESIGN VIBRATIONS
IZIPIZI, the Parisian prêt-à-porter eyewear brand distributed in Italy by Moroni Gomma that since the creation in 2010 has never stopped churning out new collections for all generations and times of life, takes part in the 2019 Milanese design week participating at one of its most anticipated and followed event, the exhibition Interni Human Spaces at the Università degli Studi di Milano.

The installation "Izipizi Eyeglasses - Design Vibrations" signed by the designer Chiara Andreatti illustrate the brand research of shapes patterns and colors, revealing its design DNA: the South Portal becomes a scenographic optical totem, which projects light vibrations capturing the eye and attention of visitors.

"The concept originates from the desire to use the architectural element of the arch as a collector / archive and the repetition of neon tubes and eyeglasses is the focal element of the project, which gives life to a very contemporary light"- explains Chiara Andreatti . "The portal is intended as an entry into a new generation world: the glasses, chosen in the turtle texture and in different colors, stand out from the bright backdrop, their materials and colors are illuminated creating games of transparency and materiality, focusing on the pleasant contrast between the density of glasses and the impalpability of light ".

A scenography with a strong aesthetic and graphic impact that perfectly interprets the sophisticated yet simple soul of the Parisian brand, blending it with the enchanting atmosphere of Italian cities. A place of interaction for students and visitors, invited to take pictures and share their selfies on social networks, projecting the positive vibrations and iconic design of IZIPIZI everywhere

Press Conference - April 8 from 2.30pm - 3.30pm