until Sunday August 27 2017
ModeMuseum
Musée de la Mode Province d'Anvers - MoMu
T : +32 (0)3 470 27 70
Nationalestraat 28
2000 Antwerp
Belgium
Press contact
David Flamée
T : +32 (0)3 470 27 77
david.flamee@momu.be
https://www.momu.be
MoMu is displaying Belgian stylist Martin Margiela’s Hermès collections from 1997 to 2003 for the first time. As well as this, the tribute exhibition also explores the relationship during these years between these collections and his own label, Maison Martin Margiela. Groundbreaking deconstruction and timeless luxury – the two worlds of designer Martin Margiela – are the starting point of the exhibition ‘‘Margiela, the Hermès years’’.
From 1997 to 2003, Margiela instilled his exhaustive and consistent vision of modern-day luxury into twelve consecutive Hermès collections. His sleek designs for the Hermès woman were all about comfort, timelessness and tactility, values that he shared with the house and that defined his vision of the Hermès woman associated with an understated style.
The image he presented for Hermès surprised the press because of its unexpected direction. His sober and monochrome colour palette diverged from the typical brightly-coloured Hermès prints.
Assisted by the outstanding craftsmanship of the Hermès studios, Margiela was able to distil his design and tailoring into sheer perfection, supported by extensive material research that not only enhanced the comfort of the wearer, but also introduced numerous innovations.
© HERMÈS Autumn/Winter 1998 image of the advertising campaign over-painted by Martin Margiela (Cape Cod watch designed by Henri d’Origny and double-tour strap bracelet created by Martin Margiela) - photo Thierry Le Goues - graphic design Jelle Jespers
