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FRANCE / Paris: Paul McCarthy - ''Chocolate Factory''
by Modem
© Modem

until Sunday January 04 2015

Monnaie de Paris
T : +33 (0)1 40 51 56 66
11, Quai de Conti
75006 Paris
France

art.monnaiedeparis.fr/en/exhibitions/chocolate-factory

Paul McCarthy, a central figure in the international contemporary art world and an inspiration for generations of artists, brings the energy and endless reinvention of the city of Los Angeles to his first major solo exhibition in a Paris institution. First realized seven years ago in New York City, this re-installation of Chocolate Factory in Paris will build upon its previous installation, using the shift in context from the white cube and austere setting of the Maccarone gallery to the ornate and Baroque Salle Guillaume Dupré to transform and evolve the project.

The visitor observes workers/performers engaged in the production of chocolate figurines accumulating in abundance. These ephemeral objects are churned out in an absurd performance in pursuit of a non-viable economy. Within the walls of the oldest Parisian factory, Chocolate Factory expresses a will of mise en abîme, questioning the notion of seriality in the very building where coins are minted in the dozens and hundreds of millions.

Unlimited, edible and perishable, these figurines are sold at the front desk and bookstore. With each day, the Chocolate Factory grows as a sculpture, creating logistic problems, storage problems, and ultimately affecting its ability to function.

© Modem