BE OPEN FOUNDATION
See on Map
April 13 2015 -> May 24 2015 from 13 to 19 April from 10.00 am to 11.00 pm - from 20 April to 24 May from 10.00 am to 10.00 pm
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See on Map
April 13 2015 -> May 24 2015 from 13 to 19 April from 10.00 am to 11.00 pm - from 20 April to 24 May from 10.00 am to 10.00 pm
*
Read More
THE GARDEN OF WONDERS. A JOURNEY THROUGH SCENTS
Nendo and Front projects for BE OPEN Foundation's exhibition
Be Open, the international foundation created by entrepreneur and philanthropist Yelena Baturinawhich operates in the field of design and creativity, has chosen the Botanical Garden of Brera as the background of a sophisticated interdisciplinary project whose central theme is perfume.
The foundation has invited 8 designers to reinterpret the history and features of 8 defuncts perfume brands according to their sensitivity: Tord Boontje, Fernardo and Humberto Campana, Dimore Studio, Front, Jamie Hayon, Lissoni Associati, Jean-Masrie Massaud, Nendo.
PROJECT by Ferruccio Laviani and Gérald Guislain as OLFACTORY CURATOR.
Front and Nendo have respectively worked on French brand Guyla and Russian perfume house Koehler & Co.The mysteriously double walled bottle inspired them to create a bottle with an unexpected inside: it will be lit up from within. The room is also a light installation made from hundreds of tiny light dots like fireflies that will visualise the ephemerality of scent.
Press Preview: April 14 from 5.00 pm to 7.00 pm
Cocktail - April 14 from 7.00 pm
Nendo and Front projects for BE OPEN Foundation's exhibition
Be Open, the international foundation created by entrepreneur and philanthropist Yelena Baturinawhich operates in the field of design and creativity, has chosen the Botanical Garden of Brera as the background of a sophisticated interdisciplinary project whose central theme is perfume.
The foundation has invited 8 designers to reinterpret the history and features of 8 defuncts perfume brands according to their sensitivity: Tord Boontje, Fernardo and Humberto Campana, Dimore Studio, Front, Jamie Hayon, Lissoni Associati, Jean-Masrie Massaud, Nendo.
PROJECT by Ferruccio Laviani and Gérald Guislain as OLFACTORY CURATOR.
Front and Nendo have respectively worked on French brand Guyla and Russian perfume house Koehler & Co.The mysteriously double walled bottle inspired them to create a bottle with an unexpected inside: it will be lit up from within. The room is also a light installation made from hundreds of tiny light dots like fireflies that will visualise the ephemerality of scent.
Press Preview: April 14 from 5.00 pm to 7.00 pm
Cocktail - April 14 from 7.00 pm
Orto Botanico di Brera
via Fiori Oscuri 4 / via Privata Fratelli Gabba 10
20121 Milan
via Fiori Oscuri 4 / via Privata Fratelli Gabba 10
20121 Milan
Giovanni Sgrignuoli
P : +49 1578 4933401 / +39 328 9686390
press@beopenfuture.com