Milan Design Weeks
April 2026

Audi’s vision encounters Zaha Hadid Architects’ stylistic code in Origin, an installation that presents a manifesto of contemporary architecture, in perfect harmony with the brand’s cutting-edge, progressive values.

Located in the forecourt of the former Seminario Arcivescovile of Milan, now Hotel Portrait, the work establishes a relationship of critical fidelity and innovation to history, presenting itself as a device for interpreting the principles of the brand’s new design philosophy. The project marks a new narrative. Just over six months after the debut of the Concept C, Audi chooses not to focus on a product review, but on interpreting the principles of clarity, technicality, intelligence and emotion. In an age dominated by visual noise, Origin operates by subtraction and synthesis.

An extreme architecture, it distills the essence of progress by eliminating the superfluous to reveal purity with the intent of building a new figurative paradigm. The skin of the object, a matte metal surface that recalls the emotional and technical coldness of titanium, is conceived to be reactive. It does not impose itself on its context, but absorbs its chromatic tones and shapes. Applying the conceptual scheme of the mirror, it renders a changed reflection of the historic building that surrounds it. This is where the curatorial value of the project lies: in its ability to transform a high-tech material into a sensitive tool, capable of mediating between the algorithm of the future and the warmth of Baroque stone. The experience offered to the visitor is deliberately antithetical to the speed that is also part of the brand’s DNA, from Formula 1 circuits to the performance of the new RS 5. Origin spurs active thinking. On traversing the pavilion, the space is continuously redesigned through a project of light that evolves from dawn to dusk: architecture becomes a living organism. Viewed in this perspective, the installation goes beyond the function of a simple exhibition pavilion to become the manifesto of a new design philosophy. Inside, multimedia experiences of light and sound relate the German company’s values of progress, ethical awareness and technological innovation.

Audi and Zaha Hadid Architects suggest that the future is not a distant place, but an origin that has to be constantly discovered in the richness of a pause for reflection, through the clarity of gestures and truth of material. An invitation to slow down in a world that is traveling ever faster, to finally inhabit the essential.

Piazza del Quadrilatero of Portrait Milano
Corso Venezia 11
20121 Milan

Contact: www.internimagazine.it

Conceived by the design studio Dotdotdot for the Fondazione Istituto dei Ciechi, Anima Mundi. A Visionary Impulse creates an ever-evolving microcosm, offering a visual and auditory experience that transforms through the presence of visitors. Inspired by the Technological Renaissance of Geely, one of the leading automotive brands distributed in Italy by Jameel Motors, the installation interprets nature as a living network of relationships, in which human beings are a harmonious, non-dominant part.

Fondazione Istituto dei Ciechi
Via Vivaio 7
20122 Milan

Pure design, exquisite finishes, and enduring elegance guide the continual evolution of the brand’s landscapes, conceived for both residential settings and international projects.
Installation Piero Lissoni
New products Dordoni Studio, Nao Tamura, Yabu Pushelberg

Showroom Porro Milano
Via Visconti di Modrone 29
20122 Milan

6:AM presents “Over And Over and Over And Over”, an exhibition that transforms contemporary glass into an immersive experience. The project begins with a simple but powerful idea: repetition. Gestures, routes, everyday rituals. What we often see as routine is, in fact, the invisible structure that makes change possible. The same happens in the work of glassmakers: the gesture repeats itself, but the result is never exactly the same. Glass is a living material, sensitive to temperature, chemical reactions and the hands that shape it. Even in serial production, each object retains a small variation, an unrepeatable detail that reveals the process.

With “Over And Over and Over And Over”, the creative duo Edoardo Pandolfo and Francesco Palù explores this tension between control and unpredictability, between the discipline of the gesture and the uniqueness of the material. The exhibition becomes a manifesto of 6:AM’s design language, where repetition is not replication but a creative method capable of generating differences.

Piscina Romano
Via Ampère 24
20133 Milan

Building on last year's success, the 2026 edition expands in scale and ambition, showcasing both established and emerging brands among a high-end curated selection, supported by a community of design enthusiasts. A curated showcase of design brands and studios, selected for their aesthetic vision and product originality.

Deoron Milan Design Week 2026 welcomes both established brands and emerging designers. What matters is not status, but the ability of objects to coexist beautifully. Furniture, technology, lifestyle, food, and wellness are all part of the same ecosystem, where form, function, and intention meet. The aim is to create a shared space in which different visions come together, united by beauty and purpose.

Via Padova 11
20127 Milan

Contact: www.deoron.com

SEM - Spotti Edizioni Milano presents Core, a new furniture collection by Hannes Peer, unveiled through a dedicated installation titled Hardcore.

Core is a collection rooted in the essence of solid wood. Conceived as both structure and surface, the material is used in its entirety. There are no veneers, no applied layers, no decorative additions. Wood is treated as a substance rather than cladding. Mass, grain, density, and proportion define each piece, allowing the material to assert its presence with clarity and restraint.

Developed in dialogue with Claudio Spotti, founder of SEM and owner of Spotti Milano, the project reflects Peer’s dual formation as architect and trained carpenter. His direct knowledge of construction informs a design language grounded in tectonics and material integrity. Each object embodies a physical and immediate relationship with wood, acknowledging its resistance and fragility as well as its ability to age with dignity.

Spotti Milano
Viale Piave 27
20129 Milan

Contact: info@sem-milano.com
sem-milano.com

IKEA presents “Food For Thought”, an exhibition that brings together design, food, and togetherness. The brand invites you to an immersive experience celebrating the rituals of cooking and sharing meals, reflecting Ikea's idea of Democratic Design.

Co-created with international chefs and interior designers, the project reimagines the traditional Swedish saluhall and reinterprets the IKEA range through immersive room sets and a large working kitchen that explores how food is experienced throughout life at home.

The goal is to show how functional, accessible, and sustainable design can support everyday food moments, from meal preparation to sharing time at the table, promoting well-being, togetherness, and connection.

The event also gives a first look at a new collection, a true expression of IKEA identity, unveiled during Milan Design Week 2026.

Spazio Maiocchi
Via A. Maiocchi 7
20129 Milan

Contact: ikea_commercialpr@mslgroup.com
www.ikea.com

USM Modular Furniture, in partnership with the transdisciplinary architecture studio Snøhetta, presents Renaissance of the Real, a multisensory installation by Swiss artist and experience designer Annabelle Schneider. The project invites visitors to step outside digital acceleration and rediscover the sensory intelligence of the physical body.

At the core of the installation is the iconic USM Haller modular system. For over 60 years, USM has defined a design language of precision and adaptability. Here, the system transcends its role as furniture, acting as the architectural skeleton that supports a soft, textile membrane that expands and contracts subtly like a breathing organism. This cocoon-like bubble creates a dialogue between the steel modular grid and fluid, organic softness, a space where structure and vulnerability coexist.

Fondazione Luigi Rovati
Corso Venezia 52
20122 Milan

Contact: info@usm.com
www.usm.com

Artemest presents the fourth edition of L’Appartamento by Artemest at Milan Design Week 2026. This year’s exhibition unveils a new curatorial chapter dedicated to Italian Grandeur - a tribute to the enduring magnetism of Italy’s artistic legacy, architectural language, and exceptional craftsmanship.

Conceived as an immersive journey inspired by the spirit of the Grand Tour, the 2026 edition invites five internationally renowned interior design studios to reinterpret the essence of Italian cultural capitals, including Venice, Florence, Rome, Naples, and Palermo, through a contemporary lens. Across a sequence of distinct environments, each space becomes a layered homage to place and centuries-old craft traditions, offering a refined dialogue between past and present.

Within this remarkable setting, five acclaimed design studios, such as Sasha Adler Design, March and White Design, Rockwell Group, Charlap Hyman & Herrero, and Urjowan Alsharif Interiors, each transform a distinct space, showcasing a curated selection of Italian furniture, lighting, and décor by Artemest’s finest artisans.

Palazzo Donizetti
Via Gaetano Donizetti 48
20122 Milan

Contact: press@artemest.com
artemest.com