ADIEU COLLECTION SS20

Adieu office - all enquieries : 7, rue d’Aboukir 75002 Paris France tel. +33 (0) 1 42 21 12 95 contact@adieu-paris.com www.adieu-paris.com Instagram : @adieushoes Adieu press office - World : Lucien Pagès 6, rue de Braques 75003 Paris France tel. +33 (0) 1 42 77 33 05 contact@lucienpages.com Adieu sales & press office Asia: Edström Office Co., Ltd. 3-9-14 Hiroo Shibuya-ku Tokyo 150-0012 Japan Tel : +81(0) 3 6427 5901 press@edstromoffice.com Adieu Contacts « There are inlets that are more famous, bathed in more sunlight, and others that are secluded as a result of wintry weather but where one’s ima- gination may roam wilder. On the Sables-d’Olonne embankments, for instance. That’s where Isabelle Guédon and Benjamin Caron met. The Paris homecoming of Adieu snowballed from their desire to carry teenage obsessions one step further, as with those initial creepers purchased by Benjamin in London or those zipped gardening ankle boots owned by Isabelle’s grandfather. They hit the winding road that led them from their provincial town to Paris, where their unisex shoe collections earned their stripes, fuelled by the memories of their music and images filled youth. Modern young people. The journey of these Vendée bred Elli & Jacno dug a tunnel under the Chan- nel, highlighting a Teddy boy inspiration here, hinting at a Mod influence there. Their classics boast the strong personality of popular or under- ground icons: the shoes worn by John Lyndon, Alan Vega or Joe Strummer. As far as France is concerned, let us stick to the dark cold wave of Play Blessures by Alain Bashung. Since Adieu was founded in 2012, Benjamin’s demanding know-how combined to Isabelle’s Parisian twist have gathered along the way the precise expertise of low-key footwear, but derive as much from an abundance of intimate sto- ries as from generic models that take pride in their authenticity. Sure, their shoes have a gender, both masculine (those bulky platforms) and feminine (those soft colours), but they stand intertwined in a common ap- proach, a timelessness. There may be no brand philosophy to define Adieu, since such outmoded marketing concepts fail to encapsulate the creative geist of those two individuals. However, there is definitely a brand poetry as Adieu will be pounding the Parisian pavements for years to come.» -------- "You’d better come up with something useful She said You’d better come up with something useful Go on then, carry on like that Carry on like that" Alain Bashung Portrait by Fabrice Paineau