NEMOZENA SS 20

SS20 Collection “The Nemozena Spring Summer 2020 collection instills an innate and willing desire for both scenery and space, in an overly fast-paced and digitized world. The need to preserve a part of nature becomes stronger, with sensory experiences and the connection both to, and through natural beauty becoming even more necessary and significant to the woman of today. While virtual adventures continue to enhance our consciousness and blur the lines of reality, the Nemozena SS20 collection explores the places and spaces where science is absent, yet futurism abounds. The result is a visionary flourish of iridescent effects, colour-coatings, origami pleats and techno wool, while an injection of bolder and more opulent fuchsia and midnight blue are paired with sensual sky blue and mauve, offering an abrupt organic departure for the new season. The core shapes and styles are city-inspired with separates being inherently versatile, influenced by the imperfectly perfect intertwining of science and nature. Interchangeable design and signature reversible techniques on skirts, dresses and jackets, bring an urban nuance to the woman that is always busy yet still demands beauty and fluidity. Inspired by both the deserts and dreams found within the heart of a Moroccan spice souk, the collection continues to swathe us in sensuality. Colonial hints embellish classic modest silhouettes, while sorbet colours awaken our senses further, using elemental aesthetics and ikat-inspired prints to preserve traditional textile techniques from the Maghreb. There is an appreciation of craft, and an amalgamation of cross-cultural elements, encapsulating a modern yet classical twist of balancing the old with the new: a kaftan under a bomber jacket; light suiting becoming fluid dresses. The Spring Summer ’20 Nemozena collection cleverly reworks details from these cultures to evolve and transcend horizons, continuously looking towards the future, and translating to a contemporary feel that is not only easy to wear but timeless in its style.’’

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