Paul Easterlin SS25

RECLAIMS TACTILE, DEPENDABLE VALUES FOR THE FASHION INDUSTRY. WE REJOICE IN QUALITY PRODUCTS AND QUALITY RELATIONSHIPS: TRUTH, SUBSTANCE AND KNOWLEDGE, COMMUNICATED DIRECTLY. SOUK EYE IS FASHIONWITH SOUL, FASHIONWITHOUT FICTION, ANDWORN BY INDIVIDUALS – REAL PEOPLE – WHO SEE IMAGE AS PRECIOUS, WORTH TAKING CARE OF, AS WE DO. SOUK EYE REVISES STYLE ARCHETYPES AND RESTORES QUALITY. PRODUCTS PLAY WITH PERCEPTION AND CONVENTION. EACH PIECE IS A TWISTED CLASSIC, HAND-FINISHED IN ITALY. LAYERS ARE OBSCURED OR DISGUISED, A SECRET BETWEEN MAKER ANDWEARER. DESIGN EMPLOYS MIX-AND-MISMATCH. ICONIC NEW STYLES EMERGE FROM THE CLASH OF CULTURES. WITH EVERY SOUK EYE ITEM THERE IS A JARRING RECOGNITION, COMFORT AND DISCORD. AND FROM THESE MASH-UPS COME SOMETHING NEW AND ESSENTIAL, PRODUCTS OF LAYERED COMPLEXITY, WITH A UNIQUE POINT OF VIEW. "…and the desire to experiment results in the joining of two sneakers that, studied with the utmost dedication, become small works of art and genuine style icons." Paul Easterlin