THE BRIDGE SS 19

OSHADI @oshad i _col ec t ion Aest het ic Oshad i , me a n i ng ‘essence of nat u r e ’ i n Sa nsk r i t , embod i es a sense of e a se , f unc t iona l i t y a nd s impl i c i t y us i ng a ge ol d I nd i a n c r a f t t echn i ques a nd sus t a i nabl e mat e r i a l s a nd processes He says . . . “ I wa n t t o bu i l d a f a sh i on h ou s e t ha t i s abou t s u s t a i nab i l i t y , a s mu c h a s i t i s abou t s t y l e ” Bio • Brought up i n a f am i l y who have been work i ng on t ex t i l e sou r c i ng a nd produc t ion for ove r 60 ye a r s • Ni sha nt h Chopr a i s a n I nd i a n ent r epr eneu r who g r ew up i n Erode , a sma l l c i t y on t he out sk i r t s of Coimbator e , i n t he he a r t of I nd i a’s t ex t i l e ma nu f ac t u r i ng i ndus t r y • H i s g r a nd f at he r a nd h i s f at he r bot h worked i n t ex t i l es , f i r s t produc i ng e t hn i c we a r a nd event ua l l y, t ex t i l es for a g loba l aud i ence • Chopr a h imse l f s t ud i ed i n t he UK , g r aduat i ng w i t h a BA i n Bus i ness f rom La nca s t e r Un i ve r s i t y • Launched Oshad i i n Ma r ch 2 016 Must Know A l l c lot hes a r e made w i t h nat u r a l dyes , us i ng vege t a r i a n s i l k a nd ha nd woven Stock i st s The Acey, 4 0 0 Ma r shma l lows Press Hi gh l i ght s Vog ue It a l i a , Forbes , Pl at form ma g a z i ne PARIS