MODEM NEW YORK / L.A. Spring Summer 2021

To the attention of buyers From the beginning, we acted primarily to encourage the development of business relationships between multi-brand stores, the brands, and the representative multi and mono-brand Showrooms. For this reason, we have highlighted from the first editions and then also on the website, the selection of multi-brand stores that we consider to be the most consistent reference for the fashion field. Although we have evolved our selection criteria by recognizing the aesthetic value present in new contemporary creative trends, we did not want to assimilate in our criteria the commercial success which different brands representative of these new trends have obtained in these last years. Today new reference values are imposed on fashion and new bases must be laid for the future. Sustainable fashion is the concern and the paramount topic that concerns our professional sphere along with the consumers Multi-brand stores have been and still are the main reference of fashion towards the public. Their role today is even more relevant. The choices of the collections that they will propose to the public today, will be crucial for the future. Choices that in order to correspond to the interests of the new generation of the public and to good ethical sense, must make aesthetic criteria coexist with those of sustainability durable development. Choices that should interpret the interests of the new generation of the public and, in a good ethical way, must make aesthetic criteria coexist with those of durable development. Ezio Barbaro Modem’s Publisher