ITALY / Milan / Fondazione Prada: Who The Bær
by Modem
© Modem

until Monday September 27 2021

Fondazione Prada
Fondazione Prada, Milano
T : +39 02 56 66 26 11
Largo Isarco 2
20139 Milan

Until 27 September 2021, the site-specific project conceived by Simon Fujiwara, for the ground floor of the Podium of Fondazione Prada.

The adventures of Who the Bær are presented at the Prada Foundation within a large labyrinth made almost entirely of cardboard, recyclable materials and hand-made elements. Through a story made up of drawings, collages, sculptures and animations, visitors are witnesses of his perennial search for an authentic self.

Simon Fujiwara's work (London, 1982; lives and works in Berlin) is a personal investigation of human desire that underlies tourist attractions, historical icons, celebrities, edutainment and neo-capitalism. Located in this attractive and at the same time disturbing territory, Fujiwara's work reveals the paradox of the double search for invention and authenticity in the culture we consume every day.

© Modem