City guide / Art center
BCD, Barcelona Centro de Diseño
Avda. Diagonal, 452, 5th floor
08006 Barcelona, Spain
T : +34 93 218 28 22
Legally established as a private not-for-profit foundation in 1973, bcd is a promotion and information centre devoted to all aspects of design in business. The first promotion centre of its kind to be set up in Spain, bcd has evolved in line with changes in the economy and society from the first, constantly adapting its philosophy and activities to the specific needs of the moment.
BCD promotes the value of design for innovation, recognised in the latest version of the Oslo manual (Eurostat-oecd). The manual no longer speaks only of technological and non-technological innovation, but about innovation in products, marketing, processes and organisation. Design as a clear innovation facilitator in these four new areas.