From a very early age, I developed an intense interest for everything that can be used to communicate with others by expressing whatever mankind can offer, and chose to cultivate this inherent, emotive curiosity. Starting to work in an extreme situation, in terms of costs, time and method, made me growup professionally even faster. This situation proved to be an excellent education, which strengthened my desire and passion to aim even higher, to seek out new inspiration and stimulations, in the certainty that I had the talent to do it. For me color is the most direct visualisation of instinct; and the way in which color is combined elaborates on this instinct. Often the starting point, from which an idea is transformed into design, passes through a colour-related phase; it becomes a pathway for me to follow and helps me to create a collection.
8pm Started out in January 2009 as an idea by Marinella Sighinolfi and Luana Rivi to design a collection for a fashionable woman, sophisticated yet informal and easy.Partner for production and distribution, exclusively Made in Italy, is Gruppo MG srl from Bologna.The mix of urban style and sportswear world creates a daily and wearable wardrobe yet not conformist, with a strong rock style look that has always characterized 8pm. The woman who wears 8pm breaks the market standardization to choose personal and anti-conventional ideas, exploring new concepts while maintaining its own rebellious, "rock& roll" and brave identity. Key is the passion of the designers for the world of couture, precious fabrics and particular shapes with the intention to create everyday clothing,confortable without neglecting elegance and creativity. Sweatshirt and jersey are the key fabrics of the collection and they are mixed with precious materials as silk and leather. Knitwear and jackets complete the offer of an almost total look. A concentrated colour card focuses on sophisticated shades easy to combine with each other. A particular attention is given to special dying, treatments and prints.
Fashion shows & sales campaign
pre-collections F-W 20 / 21
until Friday December 20 2019 Pre Fall (W's)
8pm DMVB Dmvb
via Carlo Poma 38